Technology Changes the Security Landscape
The fourth Adria Security Summit is over. It has been the most successful one so far. It received the best feedback from exhibitors and visitors alike. It featured the highest number of arranged meetings. Finally, it gathered the largest-ever number of visitors of all security industry business events organized in the Adriatic region.
Twice as High Response Rate
After Sarajevo, Belgrade and Šibenik, this year’s Adria Security Summit was held in the Slovenian economic center – the city of Ljubljana. The Exhibition and Convention Centre was chosen as the venue which may somewhat lag behind the modern facilities in terms of its design but still is the largest exhibition and conference center in Ljubljana, with experienced technical support personnel, numerous accommodation facilities in its proximity and great traffic connection.
A large number of visitors was expected based on the earlier positive feedback of the participants from the regional security market. After nearly 400 guests in Bosnia and Herzegovina, 520 guests in Serbia and approximately 620 of them in Croatia, we estimated that close to 800 persons would come to Ljubljana. But even our expectations were exceeded – Adria Security Summit has literally gathered twice as many visitors. In figures, this amounted to 1,200 participants. What is really exciting is the fact that the event has become not only a truly regional success story, but also a European one. Its quality and networking potential gives everyone the opportunity to expand business in this area. So, close to 50% of the visitors came from 32 countries: Albania, Austria, Bosnia and Herzegovina, Belgium, Bulgaria, Montenegro, the Czech Republic, France, the Netherlands, Croatia, Italy, Israel, South Korea, Canada, China, Kosovo, Latvia, Germany , Hungary, Macedonia, Poland, Romania, Russia, the United States, Slovakia, Serbia, Spain, Taiwan, Turkey, the UAE, Ukraine and the United Kingdom. The rest were the hosts. Therefore, we can say that people actually represent the foundation of the Adria Security Summit. When it comes to their roles in the companies, a large percentage of them are the decision-makers i.e. the owners, CEOs and heads of departments, which is a key benefit for the international investors and companies looking for a local partner. They are followed by sales managers, end users, marketing managers, engineers, designers, installers and others.
Support of the Leading Companies
The growth in the number of visitors was accompanied by an increasing number of exhibitors, with 72 of them being present this year. They included leading global manufacturers from the Security 50 list as well as numerous local distributors, installers and integrators. The international companies included: Bosch, Dahua, Avigilon, Hikvision, Honeywell, ZKTeco, 2N, Arecont Vision, ASSA ABLOY, AVS Electronics, Axis Communications, Hyundai Security, ComNet, D-Link, ekey, EST (Genetec), FLIR Systems, Geutebruck, HAUTAU, HW Group, IDIS, IFTER, IndigoVision, Inim Electronics, MOBOTIX, Ortus, Perimeter Protection Group, Scanlock International, SelectaDNA, Sony Electronics, Suprema, Tyco, Urmet Grupa, Vanderbilt, Venitem, Videotec, Western Digital. The regional market players looking to meet potential partners and customers featured: Alarm automatika, (a)koda+, Digitklik, Klemm Security, NIKOB Security, Špica Group, Zarja Elektronika, AGM Nova Gorica, Aktiva Skupina, Coting, Četrta pot, Čikom informatički inženjering, Dat-Con, HSI, I5, ID Shop, Ingram Micro (Cambium Networks), Iskra, IT Odjel, Janez, Jantar, KING ICT, Kodeks, Loop skupina, Lunatronik, Mars Commerce, Master S, Micro-Link, MOBICOM, Partizan, Prima, Pro Alarm, Protect, Rap-ing, Tenzor Grupa, Tontina.